What are the impacts of the global pandemic on the European food & beverage industry?
The outbreak of COVID-19 is having a profound impact on the global economy and consumer markets. With various levels of lockdowns and self-quarantine being executed in most European countries, consumer behavior needed to adapt, impacting the food and beverage consumption and certain consumer and market trends in response.
Based on Bell’s profound market research methods and databases used, we have evaluated the changing consumer preferences and purchasing behaviors, market needs and possibilities for innovations in light of the pandemic for the European market. Hence, providing our customers with opportunities to align your future market and product development strategies.
Changing consumer behaviour and impacts on the food and beverage segment
In the era of COVID-19, consumers are adjusting to the “new normal”. As such, purchasing behavior is characterized by lower disposable incomes, stress and anxieties about the future, and concerns over hygiene, health and wellbeing. At the same time, an increased level of digitalization has brought online shopping to a new height and social distancing has evoked new levels of meeting digitally.
Additionally, consumers are still limiting their shopping excursions to one stop only, leading to a further need for retailers to position themselves as a place to satisfy all general lifestyle needs.
What you will learn in our COVID-19 report:
- 5 Key trends and effects of changing consumer behaviour amid COVID-19
- Impacts on various segments of the food & beverage industry including non-alcoholic & alcoholic beverages, dairy & plant-based dairy alternatives, meat products & meat substitutes, sweet & salty snacks, and foodservice
- Key takeaways for brand positioning and innovation
Adding value through partnership
At Bell, we believe in being successful together. Our market insights and trend observations help you discover key target areas and dynamics, aiming to build up a holistic business and product strategy.
With COVID-19 further influencing the food and beverage industry, Bell has installed a business contingency system in order to provide our customers with the usual quality and support. Thus, protecting the health and safety of our employees, partners and customers is our key concern. We therefore guarantee increased hygiene measures to ensure a reliable and safe manufacturing of our products. Our team is at your disposal, helping you with regulatory needs, documentation and technical support and ensuring to deliver continuous service.