Good things come to those who wait and we can't wait to share with you our latest edition of Spark
In 2015, Bell Flavors & Fragrances launched a trend program called “Spark” which highlighted flavor and fragrance trend inspirations. Bell’s trend program has evolved over the years to become a dynamic program that analyzes different data points and generates trend insight for flavor and fragrance predictions and concepts.
Using a unique process, Bell has uncovered new “Sparks” for the year that will provide insight for flavors and fragrances to translate into winning concepts in addition to a Look Back section to access if the trends from last year live up to their hype.
o WORLD – “We’re family run and firmly believe the most successful families constantly communicate. Our multiple worldwide locations collaborate on market trends identifying the big picture and subtle market nuances, giving new meaning to “keeping it in the family.”
o LENS – “Exposure to industry product development innovation leads us down creative paths to discovering consumer and industry trends. Some think of it as a unique way of identifying trends– we think of it as putting on our glasses to see things through our customers’ eyes.”
o PAGES – “Call us bookworms, but reading, studying and analyzing industry publications and websites helps keep our finger on the pulse of fragrance and ingredient trends.”
o STATS – “Our 100+ years as a flavor and fragrance company have given us pretty good gut instincts on trends. But we are careful to support our intuition with secondary databases and market research.”
o PARTNERS – “Our marketing and R&D groups are allies in flavors, fragrances, botanicals and trends. They recognize their success lies in collaborating to support our customers’ successes.”