As companies continue to look for the next Big Flavor; Bell Flavors & Fragrances answers that demand by signing an exclusive license agreement with Strohmeyer & Arpe Co. for their very exciting Peppadew® fruit. The Peppadew® fruit is an extremely unusual fruit and in fact is the first truly new fruit to be launched on the world market since the kiwi fruit 30 years ago. This exotic fruit also has an extremely exotic taste. When you first taste a Peppadew® fruit, the first flavor is a delicious sweet flavor, followed by a refreshing and fresh spicy note.

The rights for the Peppadew® fruit in the US are owned by Strohmeyer & Arpe Co. Currently, Strohmeyer & Arpe Co. are distributing the fruit to food retailers and also selling it as an ingredient to food companies. However, Strohmeyer & Arpe Co. wanted to expand the uses of the Peppadew® fruit into other applications like beverages, confections, ice creams and bakery products.

Bell’s development team worked with Strohmeyer & Arpe Co. to get the liquid flavor profile identical to the fruit. Today the two companies are excited to announce their mutual license agreement for the Peppadew® Pepper Type flavor.

Mike Natale, Director of Marketing Bell Flavors & Fragrances states, “The Peppadew® Pepper Type Flavor that has been developed based on the original fruit is truly incredible. We have already tested this flavor in many beverage applications and it really delivers a unique flavor experience that we believe will drive the Superfruit category to the next level.”

With this agreement Bell is the exclusive licensed liquid flavor supplier for the US market of Peppadew® Pepper Flavor/Essence.

Contact Bell for more information or to sample this new, exciting flavor:
- 112.29457 Peppadew® Pepper Type Flavor, Natural

Please visit http://www.peppadewusa.com for further information.

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